BBC Today programme's link-up with Katie Price labelled 'stunt'
The BBC risks lowering its standards by inviting Katie Price to guest host Radio 4's highly respected Today programme, the organisation has been warned.
Alan Edwards, who handles Price’s PR, said: ‘It’s an intriguing offer and one to take seriously. I’m a massive fan of the Today programme, and am confident that Katie would surprise listeners in a positive way. She'd have lots of interesting things to say on subjects ranging from healthcare to all things equestrian.’
But some observers suggested that the move would show disregard for its longstanding, loyal listeners.
Rachel Bell, founder and managing director of Shine Communications, said: ‘It sounds like the sort of stunt to which BBC Radio 4 should avoid lowering itself.
‘While it will get some headlines, I don’t think it will do anything for its long-standing, hard-earned credibility. I think they’re doing it to create interest and debate around the Today programme, but I think it would be a move that works against the show's hard-fought reputation.’
Emma Jane Grace, client services director, Pretty Green, commented: ‘The Today programme has always been clever with its choice of guest editors, but historically they have of course been of a more "high brow" breed....Stephen Hawking, The Archbishop of Canterbury and David Blunkett to name but a few.
'But love her or hate her, Katie Price does offer a brilliant snap shot of our disposable, celebrity-obsessed society, which is an important element of popular culture - and of which she is a longstanding icon. It will also open the Today programme up to a much wider audience and spark a debate - which is exactly what it wants. A touch of genius I say... not sure the Radio 4 purists will agree.’
