Workplace talent assessment provider SHL appoints Hotwire to handle global brief

Workplace technology provider SHL has appointed Hotwire to handle its PR strategy and campaign development in the UK and Germany, plus project support across 50 countries.

Provider of psychometric testing: SHL
Provider of psychometric testing: SHL

SHL provides behavioural and ability assessment tools and services in 30 languages to over 10,000 organisations across 50 countries. In the UK it has used psychometric testing to streamline the recruitment processes for organisations including John Lewis Partnership.

Following a competitive tender process, Hotwire has been appointed to run and co-ordinate an integrated PR campaign across traditional and online media.

Tony Mays, corporate PR manager at SHL, said: ‘Hotwire demonstrated a clear understanding of our business and the issues and trends impacting our customers. This appreciation, combined with Hotwire’s experience in running international campaigns and track record on strategy and execution, made it the right partner for SHL.’

Alex MacLaverty, MD technology at Hotwire, added: ‘Today’s fiercely competitive global economy combined with broad based support for the equality agenda, mean it is imperative organisations take full advantage of the transformative benefits that behavioural and ability assessment tools can provide.

‘As a business that itself treats talent spotting and development as a true entrepreneurial endeavour, we are thrilled to have been appointed as SHL’s agency.’

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