HOUSTON: Compaq has raided the agency world to fill its top PR
slot, appointing Bill Fasig from Burson-Marsteller.
Fasig, previously MD and chairman of the firm’s global technology
practice, will join Compaq next month as vice-president of corporate
communications. He will oversee PR, analyst relations and executive
’It was a tough decision - I’ve had a great run at Burson,’ said Fasig,
who started out as MD of its public affairs practice three and a half
years ago. Eight months into his tenure, Fasig moved to California to
expand B-M’s technology practice, which was then dominated by a single
client, Sun Microsystems.
Compaq, which re-pitched its pounds 8 million PR account last November -
replacing Miller/ Shandwick with Hill and Knowlton - had been looking to
fill the position for a year, and Dave Middleton served as acting head
of corporate communications during the search. Fasig will report to
newly-appointed senior vice-president of marketing Douglas Fox. A Compaq
spokeswoman said the company has 14 in-house PROs in the US, compared to
25 last autumn.
Compaq is still recovering from a management shake-up last year and its
consumer PC business is losing market share. The internal problems have
impacted on its image - in the most recent Fortune ’Most Admired’
company rankings, Compaq dropped three places to eighth in its sector.