Beattie Media has created a dedicated consumer PR division based at
its Glasgow office.
Beattie partner Laurna O’Donnell will head the eight-strong unit,
bringing the agency’s consumer clients under one banner for the first
The division is being created by the transfer of six account handling
staff from the agency’s crisis, corporate and City practices. It has
been created in response to the agency’s recent Marks and Spencer win
(PR Week, 7 April) and the feeling among senior management that the
agency could do better in the high-profile direct-to-consumer
Other clients for the division include Walkers crisps and WH Smith. The
agency’s most recent win is Scotland’s market-leading dairy, Graham’s,
who signed up two weeks ago.