- Open Leadership, Charlene Li, Chapter 5
- Public Relations and the Social Web, Rob Brown, Chapter 14
- Sticks & Stones, Larry Weber, Chapters 11 & 14
- Online Public Relations, David Phillips & Philip Young, Chapter 24
Online
Books
- Open Leadership, Charlene Li, Chapter 5
- Public Relations and the Social Web, Rob Brown, Chapter 14
- Sticks & Stones, Larry Weber, Chapters 11 & 14
- Online Public Relations, David Phillips & Philip Young, Chapter 24
Online