Travelex, the world’s largest operator of airport currency exchange
services, has hired Smithfield Financial and sister agency Good
Relations on an integrated financial, consumer and business-to-business
The UK-based company, which makes over pounds 3 billion a year,
appointed the two Good Relations group consultancies on six-figure fees
as part of a profile-raising venture.
Reporting to Travelex founder and chairman Lloyd Dorfman, the
five-strong Smithfield and Good Relations team has been tasked with
targeting consumer, financial and business audiences in a bid to get the
company brand better known.
Smithfield chairman John Antcliffe and Good Relations director Will
Sanderson will jointly lead the account, which was won following a
competitive two-way pitch.
’Travelex is conscious that even though they have significant retail
presence, people don’t know as much about them as they should do,’ said
’We will be helping raise the company’s profile and communicating a
greater understanding of its activities to a diverse range of
Travelex, the trading name of privately-owned parent holding company
Travellers Exchange Corporation Limited, runs 300 branches across
Europe, North America and Australasia.