HP and the Walt Disney Company have handed Edelman a brief to co-launch HP's e-Print printer range and Disney's new film release Tron: Legacy. The agency will oversee the launch of an event at the end of the month, outside the Royal Festival Hall on London's South Bank. The Tron set will be recreated and pods will be provided for those attending to print photos of their experience using the new HP printer technology.
Konbini, the online digital channel, has called in Frank PR to raise awareness of the brand. The channel shows programmes with an entertainment slant for mobile and online savvy audiences. The agency will be responsible for showcasing Konbini's talent roster and demonstrating the shows' concepts to a media audience.
UMU, the mobile security and anti-virus service provider, has handed its comms account to The Whiteoaks Consultancy. The agency has been charged with raising awareness of the brand and supporting the release of Android smartphone security services and products. The account was won following a competitive pitch.
Memonic, the Swiss-based internet start-up company, is launching a PR campaign to promote its presence in the UK, working with Spreckley Partners. The Memonic tool offers internet users the ability to cut and paste from any web pages, email, Word or Excel document and save it to a personal online note-book. The tool is available on the web, Windows, the iPhone/iPad and any smartphone. Richard Merrin, managing director at Spreckley Partners, said: 'We are targeting both the domestic and business consumer.' Memonic already has a presence in the Swiss, German and Austrian markets.