Posted by Robin Wilson
11 November - It will be interesting to see how Foursquare fares when Facebook Deals comes to these shores. I didn't think Facebook Places would be the Foursquare killer that perhaps the boys from Palo Alto hoped. I reckon adding an ecommerce element to Places will give Foursquare a serious run for its money. People are more likely to use Places to check in to locations if there is an economic reward.
THE ROI QUESTION
Posted by Todd Defren
10 November - The ROI question comes up all the time in the PR/social media marketing world. There are blogs, conferences, Twitter chats devoted to measurement. So much talk, so little agreement. In my experience, almost every marketer who insists on measurement is ultimately quite satisfied with pretty charts.
Posted by Amber Rinehard
10 November - Researchers at Indiana University spent ten months analysing nine million tweets and found a strong correlation between the mood expressed on Twitter and whether the Dow Jones Industrial Average would rise or fall. Using two mood-recording algorithms, the Google-Profile of Mood States and OpinionFinder, they found one of the six 'moods' - calmness - was an indicator of whether the average went up or down between two and six days later. The predictions were accurate 90 per cent of the time.