Orangina has appointed The Wright Partnership as its UK trade and
consumer PR agency.
Previously PR was handled in-house, and the appointment is part of the
company’s plan to reaffirm its UK positioning.
Founding partner Sara Stewart will head the account for The Wright
Partnership, reporting to UK brand manager Samuel Camus.
The team will work to reinforce the advertising straplines ’Shake the
bottle - wake the taste’ and ’Why go abroad?’. The Leith Agency creates
Orangina’s UK advertising.
The Wright Partnership has devised a programme of guerrilla activity
based around the advertising campaign’s Orange Coats, a send up of
Butlin’s Red Coats. Targeting London commuters, they will be initiating
impromptu ’holiday camp’ games such as knobbly knee competitions on the
Orangina Piccadilly Line train.