PRWeek/One Poll’s regular survey of 3,000 members of the UK public, found that
38 per cent of respondents said the story would damage England’s bid, and a further 38 per cent of people said FIFA will say it won’t affect the bid, when really it will.
But despite the perceived damage, 69 per cent of respondents said The Sunday Times was right to publish the story because it exposed wrongdoing. Only 11 per cent said they shouldn’t have done so because the risk of harming the bid was too high.
For more details, see the full version of the reputation survey