The British Heart Foundation has selected Citigate Public Affairs
as its first ever lobbying consultancy.
The charity, the UK’s leading funder of research into heart disease,
appointed Citigate last week after a five-way pitch.
The work at Citigate will be headed by associate director Louise de
Winter, with the involvement of the agency’s managing director Warwick
The account will report to Betty McBride, director of communications at
the BHF, who was appointed earlier this year (PR Week, 17 March).
The foundation last month launched a campaign to encourage children to
take more regular exercise. Other initiatives for the charity include
increasing Government resources dedicated to dealing with heart disease
and supporting campaigns to discourage smoking and promote healthy
McBride said the organisation, which does not employ a Parliamentary
officer, already had ’good contacts’ with government and health sector
decision-makers, but wanted to formalise its links.
The BHF uses Manning Selvage and Lee and GBC for other PR services,
reporting to McBride.