British Telecom is planning a radical restructure of its in-house
PR team as the group undergoes a major organisational shake-up.
The telecoms giant is set to reshuffle its 170-strong communications
department to coincide with plans to split into six businesses.
BT’s director of group communications Robin Pauley confirmed that,
although no plans had been finalised, staff changes would be made in the
’Press and PR needs to change to match the new-look BT,’ said
’BT’s restructure provides an opportunity to do new things, but it’s not
a downsizing exercise, it’s a re-modelling exercise.’
BT is currently in the process of recruiting a replacement to fill press
chief Ted Graham’s role as director of external communications when he
retires at the end of September.
Existing head of UK PR campaigns, Tim Johns, has been made head of news
to strengthen the press office in preparation for Graham’s
BT’s recent reorganisation saw the group split into four sections:
ignite, the business-to-business internet operation; BTopenworld, a
broadband service-focused internet business; BT Wireless, an
international mobile business, and Yell, its directory pages and on-line
venture based on Yellow Pages.
The group is also in the process of separating its UK fixed network
business into wholesale and retail divisions.
Pauley said the PR structure will be based around the company’s revamped
At present, BT is not planning to make changes to its 12-strong PR
agency core roster, which includes Band and Brown Communications, Biss
Lancaster and Le Fevre.
But senior press and broadcasting officer, Robert Dunnett, confirmed
that the roster will be reviewed as part of BT’s transformation.