The Tel Aviv-based agency will provide Lewis’ services to its global client roster as part of a joint service level agreement, while the agencies will offer each other mutual sales support.
Allmedia was established in 2003 and was established by general manager Oren Bason.
Lewis PR executive VP EMEA, Andres Witterman, said: ‘This is a significant achievement for Lewis, as it establishes a high profile gateway for us and for our customers throughout Israel.’
Bason added: ‘The Israeli market is known for being an early adopter of new technology – a characteristic that can elevate the attractiveness of Israel as a growing market with significant market potential for technology solutions.’
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