There have been plenty of PROs with interesting leisure activities
in these pages, but news reaches the Diary of a pair who actually manage
to make their ’hobbies’ pay.
In fact, three-year-old dance music specialist agency Reverb PR is more
a multi-media empire in the making than a mere PR agency.
When not handling PR for a raft of dance music record labels and London
’super club’ Fabric, partners Richard Welch and Simon Warrington also
double as a successful DJ-ing duo and clothes designers.
According to Welch, the DJ work, under the name Dick’n’Cy, has seen the
duo spin discs throughout the length and breadth of Europe, including
Moscow, Milan and Serbia. ’We play quality dance music from across the
board,’ he says.
The other wing of this fledgling empire is a business designing T-shirts
- their latest collection and first under the brand name DICK N CY has
already attracted interest in the fashion pages of the Daily Telegraph
and the Independent, as well as magazines such as Ministry, ID, Sky and
But before Reverb’s clients start crying that they’re not getting as
much coverage as Dick’n’Cy’s other business interests, Welch claims:
’The agency is the most important element - the others we do for
And besides, our extra-curricular activities help us keep our eye on the
ball with regards to our clients.’