Capital FM, LBC, TalkSport and 15 other commercial radio stations
are joining forces to raise awareness of the London mayoral
As members of the Commercial Radio Companies Association (CRCA), they
will run advertisements and develop programming in the run-up to May’s
election to spread understanding of the mayor’s role and encourage
people to vote.
The CRCA aims to show the effectiveness of local radio in discussing
local issues and as a campaign communication tool. The campaign runs
from 20 April to 4 May.
Sunrise Radio is planning to interview every Asian candidate in the
election for the London assembly. And Choice FM’s Schumann Shuffle show
is interviewing all the mayoral candidates in the run up to the
election, as well as campaigners such as Simon Woolley from Operation
Seven pre-recorded commercials have been produced, paid for by the CRCA,
which will be aired for free by the participating radio stations.
CRCA chief executive Paul Brown said: ’Commercial radio has loyal
listeners that our competitors find difficult to reach, and considerable
expertise in communicating public service initiatives to them. The
London-wide campaign is just one example of what we can do. Our
experience with it will inform a nationwide campaign on voting leading
up to the next general election.’