BORDER LINES: CHICAGO - FundRaising.com appoints H&K

Hill and Knowlton has been appointed on annual fees of pounds 200,000 per year to handle PR for technology firm FundRaising.com. The account will be run by senior account executive JoAnne Laffey. She reports to Lauralee Raddatz, vice-president for sales and marketing for the firm, which sells fundraising products. H&K’s team will work across consumer and corporate PR, investor relations and hi-tech. It will aim its campaign at consumer groups and the philanthropic trade press. It is the first time the company has added a PR element to its communications mix.

Hill and Knowlton has been appointed on annual fees of pounds

200,000 per year to handle PR for technology firm FundRaising.com. The

account will be run by senior account executive JoAnne Laffey. She

reports to Lauralee Raddatz, vice-president for sales and marketing for

the firm, which sells fundraising products. H&K’s team will work across

consumer and corporate PR, investor relations and hi-tech. It will aim

its campaign at consumer groups and the philanthropic trade press. It is

the first time the company has added a PR element to its communications

mix.



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