INTERNATIONAL: Edelman PR buys interactive Cash

HONG KONG: Edelman Public Relations has bought Hong Kong marketing firm Cash Communications and Marketing Services and is in acquisition talks with several more interactive companies across mainland China.

HONG KONG: Edelman Public Relations has bought Hong Kong marketing

firm Cash Communications and Marketing Services and is in acquisition

talks with several more interactive companies across mainland China.



Edelman president and CEO Richard Edelman said the move was the agency’s

attempt to build a ’global interactive capability’ across Asia, Europe

and Latin America. A budget of more than pounds 2 million has been set

aside for acquisitions.



Under the Cash deal, managing director Hester Chan-Waters will be made

vice-president of Edelman’s Hong Kong office, reporting to Edelman

managing director John Mullins.



Cash’s clients, including South African Airways, iCare and a range of

internet clients, will move over to Edelman at the end of April.



Hong Kong will form the regional hub of the planned interactive business

with a European hub planned for London.



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