NEW YORK: Digital technology and advertising integration company
Everad is searching for a PR agency and is thought to be prepared to
spend up to pounds 25,000 per month on PR.
Everad, founder of the PlayJ music platform, designs and develops
systems to integrate advertising into music, software and other internet
Director of corporate communications Michael Berkowitz, an Edelman and
Hill and Knowlton veteran who joined Everad last month from LA-based
venture capital fund Technology and Internet Capital, said that PR had
become a ’high priority’ for the company.
Everad had previously worked with Earle Palmer Brown for advertising and
a limited amount of PR. The relationship between the two companies ended
Berkowitz added that Everad would consider hiring more than one firm,
and that the appointed agency will boast web experience and media
contacts within the advertising and marketing communities. The target of
the PR effort will be 15- to 30-year-old members of ’generations X and
Edited by Gidon Freeman.