Mission 21 takes charge of History magazine launch.

BBC Worldwide has hired new PR agency Mission 21 to handle media relations for the launch of BBC History Magazine.

BBC Worldwide has hired new PR agency Mission 21 to handle media

relations for the launch of BBC History Magazine.



Mission 21’s managing director Richard Knight will lead the team,

reporting to Mike Blakemore, head of press and PR, magazines. There was

no competitive pitch for the magazine, although the agency did present

ideas and credentials before the appointment was made.



The magazine launches this week and is aimed at people with a general

interest in history, as well as students. Mission 21 will target

consumers with its PR campaign, aiming to win coverage of the title in

the media, particularly in the broadsheets and regional newspapers and

on radio



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