De Souza becomes Ogilvy e-commerce director

Ogilvy PR Worldwide has appointed former Bell Pottinger Good Relations director Howard de Souza to the newly-created position of director of e-commerce.

Ogilvy PR Worldwide has appointed former Bell Pottinger Good

Relations director Howard de Souza to the newly-created position of

director of e-commerce.



De Souza spent over ten years at Good Relations, including seven as a

director. He worked with a range of corporate and e-commerce clients,

including Honda, the British Safety Council, print portal control p and

online restaurant guide estreet.com.



’I wanted to specialise in e-commerce, and the opportunity to join an

international agency was a potent mix,’ said de Souza.



His is the second senior technology appointment at Ogivily in recent

weeks following that of Simon Quarendon as managing director of its

technology practice (PR Week, 24 March).



De Souza will head a team of 20, including five full-time staff and the

rest made up of staff shared with the technology and corporate

divisions.



Ogilvy e-commerce clients include Protege, the internet incubator for US

start-ups targeting Europe, and Silicon Valley, the holding company for

a range of internet portals.



De Souza will report to Ogilvy UK head Donna Zurcher. ’The gap between

corporate and technology was widening so it made solid business sense to

put an e-commerce specialist in place,’ she said. The pair previously

worked together when Zurcher was Good Relations MD.



In his final months at Bell Pottinger, de Souza had moved to the board

of sister company and e-commerce specialist Landmark Consultants. ’We

are actively looking for a replacement,’ said Good Relations MD Jeffrey

Lyes.



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