Ogilvy PR Worldwide has appointed former Bell Pottinger Good
Relations director Howard de Souza to the newly-created position of
director of e-commerce.
De Souza spent over ten years at Good Relations, including seven as a
director. He worked with a range of corporate and e-commerce clients,
including Honda, the British Safety Council, print portal control p and
online restaurant guide estreet.com.
’I wanted to specialise in e-commerce, and the opportunity to join an
international agency was a potent mix,’ said de Souza.
His is the second senior technology appointment at Ogivily in recent
weeks following that of Simon Quarendon as managing director of its
technology practice (PR Week, 24 March).
De Souza will head a team of 20, including five full-time staff and the
rest made up of staff shared with the technology and corporate
Ogilvy e-commerce clients include Protege, the internet incubator for US
start-ups targeting Europe, and Silicon Valley, the holding company for
a range of internet portals.
De Souza will report to Ogilvy UK head Donna Zurcher. ’The gap between
corporate and technology was widening so it made solid business sense to
put an e-commerce specialist in place,’ she said. The pair previously
worked together when Zurcher was Good Relations MD.
In his final months at Bell Pottinger, de Souza had moved to the board
of sister company and e-commerce specialist Landmark Consultants. ’We
are actively looking for a replacement,’ said Good Relations MD Jeffrey