Rowland seeks fashion PR chief

The Rowland Company is on the hunt for a fashion and lifestyle PR chief following the resignation of Catherine Morris after just nine months in the job.

The Rowland Company is on the hunt for a fashion and lifestyle PR

chief following the resignation of Catherine Morris after just nine

months in the job.



Morris, the co-founder of fashion agency Red Rooster who split the

agency last August before folding her half into Rowland, is on gardening

leave until mid-June.



A Rowland source confirmed that a replacement for Morris - who launched

Red Rooster with Tanya Lake in 1991 - was being actively sought.



Last August (PR Week, 23 July 1999) Morris and Lake divided Red Rooster

into beauty and consumer - which Lake still runs - and fashion and

lifestyle, which Morris located in the Rowland offices before abandoning

the name and joining the Rowland board with her staff and clients.



Since Morris handed in her notice earlier this month, the fashion and

lifestyle unit has been run by director Richard Moss and overseen by

chief executive Beverly Kaye.



The new appointee, expected to be announced next week, will report to

Moss and take charge of a ten-strong team of consultants. Despite

rumours that Morris’ resignation had been accompanied by the departure

of the staff she brought into the company last summer, Kaye stressed

that staff levels in the fashion and lifestyle section had not

changed.



Kaye also insisted that the split had been amicable. ’It was her choice

to go. We didn’t want her to,’ she said.



Fashion and lifestyle clients at Rowland include swimwear giant Speedo,

Smirnoff vodka, Ben Sherman clothing, and Reebok Classics.



Morris’ brother Michael Morris joined Rowland at the same time as his

sister, in its technology practice. He is also understood to have left

the company.



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