The Liverpool Cotton Association, the trade body which acts as the
regulator and settlement centre for 60 per cent of trade on the world
cotton market, has appointed Cheshire-based PR agency Walmsley Jones
Communications as part of a push to improve the organisation’s public
image. The association enforces trading contracts and arbitrates
disputes over quality or volume between traders. Joan Walmsley will work
with the body’s director general Robert Williams and takes on a brief to
raise the profile of the exchange.