The development encourages visitors to 'check in' by mobile device every time they reach a notable British location and write a review of what they find. This information then automatically updates the new list of 'Top 50 UK Places' on VisitBritain's LoveUK site.
Cornwall Development Company has appointed Grayling for a £250,000 brief to promote Cornwall as a place for business, 'challenging outdated perceptions of Cornwall as a tourism-only destination'. This will include supporting the international marketing campaign to attract foreign investment.
LGComms has launched the UK's first masters degree in strategic communications, in conjunction with the Centre for Public Relations Studies. The MA at Leeds Business School has been designed to equip new and aspiring heads of comms with the skills they need to succeed in local government. The bespoke course will help students develop leadership skills by focusing on the role local government communicators play in helping to run councils. Last week, PRWeek reported that Manchester Metropolitan University was launching a postgraduate programme aimed at public service communicators.
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