Posted by Stephen Waddington
8 November Five months is a long time on the social web. But that's how long ago Escherman's Andrew Smith took Rolls-Royce's Peter Morgan to task for dismissing social media at an event. Comms professionals waded into the debate in comments on Escherman's blog. Morgan was notably absent ...
SILICON VALLEY RIVAL?
Posted by Danny Whatmough
4 November Whatever you think of the current Government ... the announcement today that parts of east London are going to be transformed into one of the 'world's great technology centres' has got to be welcomed. But is it all too good to be true? Those that fear this is just an attempt at political manoeuvring ... might be appeased by the fact that the Government is putting £200m behind the venture ...
SOCIAL COMMERCE ROLE
Posted by Tim Dyson
3 November Social commerce is where eCommerce and social networks meet. It's an approach to eCommerce that embraces all the benefits of social marketing. It creates a way for people to see what their friends like and what the influencers they trust think. More importantly it enables them to decide if they trust the business they are buying from. PR plays a huge role ...