Text 100 to handle relaunch of Fox Kids Europe site

Children’s television company Fox Kids Europe has appointed Text 100 to promote the relaunch of its website foxkids. co.uk.

Children’s television company Fox Kids Europe has appointed Text

100 to promote the relaunch of its website foxkids. co.uk.



The agency was appointed following a three-way pitch for an undisclosed

sum.



The brief will be to promote the relaunch to the internet press,

consumer PC press and national newspapers’ technology sections.



Account manager Matt Owen will lead a four-strong team at Text 100 and

will report to Fox Kids Europe’s head of marketing and commercial

development Leanne Sharman.



Owen said the agency was also sourcing and implementing ’cross-web’

sponsorship and promotion opportunities as part of the contract.



The site is being completely overhauled and plans include the

installation of games that can be downloaded onto the user’s own

computer hard drive, as well as serialised programmes and videos.

However, the relaunch date is undisclosed.



Corporate PR will be handled by Maxworks while the in-house team will

liaise with broadcast media.



Fox Kids Europe shows programmes such as Spiderman and Pokemon.



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