Children’s television company Fox Kids Europe has appointed Text
100 to promote the relaunch of its website foxkids. co.uk.
The agency was appointed following a three-way pitch for an undisclosed
The brief will be to promote the relaunch to the internet press,
consumer PC press and national newspapers’ technology sections.
Account manager Matt Owen will lead a four-strong team at Text 100 and
will report to Fox Kids Europe’s head of marketing and commercial
development Leanne Sharman.
Owen said the agency was also sourcing and implementing ’cross-web’
sponsorship and promotion opportunities as part of the contract.
The site is being completely overhauled and plans include the
installation of games that can be downloaded onto the user’s own
computer hard drive, as well as serialised programmes and videos.
However, the relaunch date is undisclosed.
Corporate PR will be handled by Maxworks while the in-house team will
liaise with broadcast media.
Fox Kids Europe shows programmes such as Spiderman and Pokemon.