Healthcare: The Week in Healthcare

Red Health wins Napp brief.

Red Health has been appointed by pain management specialist, Napp Pharmaceutical Holdings, to work on a project for chronic pain. The brief includes a non-branded campaign focused on osteoarthritis pain, and separate brand-focused work across products including BuTrans, patches used to treat moderate long-lasting pain.

Reynolds-MacKenzie has appointed Alexandra Wilmshurst as a senior account manager from Burson-Marsteller. Wilmshurt will be managing a number of European and UK accounts including the Janssen oncology and Roche RA portfolios. She has worked in healthcare PR for six years on consumer health and medical PR programmes for UK and international clients.

Springup PR, a new PR agency founded by former journalist Adam James, is offering retained mental health and healthcare clients their money back if it does not deliver coverage.

BASECASE, a developer of web-based software for the pharma and medical device industry, has launched 'BaseCase Interactive', which can be used to present evidence on medical products in the form of web dashboards.

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