Hit or Miss? The Queen gets a presence on Facebook

'Friends' in high places It was announced on Monday that the Queen would be joining Facebook. However, far from being a personal site, the British Monarchy page will concern itself with official news and engagements. Officials said the Queen approved, but admitted that she has not used Facebook herself. More than 70,000 people 'liked' the page by Tuesday morning, while dozens of abusive comments were left by anti-monarchists.

How I see it

Alec Samways, Managing partner, Splendid Communications

The monarchy needs to modernise its image, and rounding out the royal social media presence is a step forward. However, simply having a Facebook profile is not enough.

You need to provide exclusive content and speak openly to your community. While the profile does a decent job of providing timely content, it lacks personality and the human element of two-way conversation. While I don't expect HRH to invite me to a 'tweet up' any time soon, this page could offer a closer relationship with the monarchy. Will we one day see Her Majesty post a status update?

This is clearly a 'hit' in the short term, having delivered great media coverage. However, more work is needed for the royal family to succeed in social media in the long term; Facebook doesn't tolerate elitists.

HIT

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