How I see it
Alec Samways, Managing partner, Splendid Communications
The monarchy needs to modernise its image, and rounding out the royal social media presence is a step forward. However, simply having a Facebook profile is not enough.
You need to provide exclusive content and speak openly to your community. While the profile does a decent job of providing timely content, it lacks personality and the human element of two-way conversation. While I don't expect HRH to invite me to a 'tweet up' any time soon, this page could offer a closer relationship with the monarchy. Will we one day see Her Majesty post a status update?
This is clearly a 'hit' in the short term, having delivered great media coverage. However, more work is needed for the royal family to succeed in social media in the long term; Facebook doesn't tolerate elitists.