Financial and corporate agency Tavistock Communications has signed
a client-sharing deal with German investor relations outfit Haubrok.
The tie-up is not an equity agreement and the two will continue to trade
separately, but they will sell their services together to firms that
operate in both UK and German markets.
Tavistock board director David Foxman and senior manager John West are
in charge of the project. On the German side, Tavistock’s contact is
director Oliver Linde and the agency’s principal Axel Haubrok.
Foxman told PR Week: ’There is a growing internationalisation in the
financial world and we need to position ourselves to capitalise on that.
This link is stage one in that process.’
The agencies have no mutual clients at the moment, and have none
pencilled in to share as yet.
Tavistock, with 30 staff and fee income in excess of pounds 1 million,
specialises in the telecoms, media and technology, financial services
and property sectors. Its client list includes Vodafone Airtouch,
Cazenove Fund Management and CB Hillier Parker.
Haubrok is a ten-year old operation, based in Dusseldorf. The agency has
recently launched a new division for organising annual general
Haubrok has a reputation for specialising in media and technology
The link-up is not the result of a long search for a partner agency.
The two were introduced through an undisclosed client of Tavistock’s
which had used Haubrok in the past.
Foxman denied rumours the move was the first step in an acquisition
He did not rule out an exchange of stock down the line, but said: ’Both
companies want to preserve their independence. Nothing of that sort is