Country Life English Butter has appointed the Drum Consultancy
after a non-competitive pitch to promote the brand’s 30th anniversary to
trade and consumer press.
It is the first time that the butter consortium has outsourced its PR in
20 years. The agency approached Country Life last September and, after a
series of meetings and a presentation to the consortium’s board, secured
’Our campaign is in support of an advertising campaign and together we
hope to put Country Life back as the UK’s best-selling brand,’ said Drum
account director Diana Harris.
Country Life is currently the third best-selling butter in the UK,
behind Lurpak and Anchor. It is however the best-selling
English-manufactured brand and is produced by four dairies who form the
PR will focus on promoting the core brand values of ’natural, creamy,
freshness’ and the slogan: ’you’ll never put a better bit of butter on