GTech is lacking PR staff after Young’s departure

National Lottery equipment manufacturer GTech has been left with no full-time PR staff in the UK, just two months before a decision is due on the allocation of the next franchise.

National Lottery equipment manufacturer GTech has been left with no

full-time PR staff in the UK, just two months before a decision is due

on the allocation of the next franchise.



PR co-ordinator Victoria Young left the company this week to join the

corporate department of Ketchum as an account manager. She worked at

GTech for nearly two years after four years in arts PR for Mayfair’s

Entwistle gallery.



Young’s resignation follows the departure in January of PR director

Joanna Manning-Cooper (PR Week, 21 January 2000). PR is now handled from

the company’s US headquarters in Rhode Island, by vice-president Bob

Rendine and corporate communications director Julie Fenton.



A media ban by the Lottery commission ahead of the decision on franchise

licenses in June has deprived the company of the need for pro-active

PR.



Both Manning-Cooper and Young’s role for the last two years was to

improve the firm’s image following an unsuccessful court battle with

Richard Branson.



According to Rendine, Young’s position would not be filled but a

successor to Manning-Cooper was still being sought. The appointee will

report to Rendine and will also oversee community relations. As GTech’s

role in the next Lottery franchise will be as a supplier rather than

operator, the person will be responsible for PR on a European scale.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in