Just-Eat appoints Brands2Life to challenge consumer behaviour towards online food delivery

Just-Eat has hired Brands2Life in a bid to position itself as the 'authority on food delivery' and to challenge consumer behaviour towards ordering food delivery online.

Food delivery service: Just-Eat
Food delivery service: Just-Eat

Just-Eat allows customers to browse restaurant menus and order food delivery online directly, without an additional charge for placing the order. With a network of 6,500 restaurants nationwide, Just-Eat receives more than 1.7 million visitors every month.
Brands2Life has been brought in to drive talkability and broaden media reach. It will also provide a media relations and thought leadership campaign to celebrate Great Britain’s takeaways.

Just-Eat chief marketing officer Mat Braddy said: 'We appointed Brands2Life due to their creativity, energy and enthusiasm. They showed a strong understanding of our vision for the brand and that, combined with a proven track record, made them the obvious choice for Just-Eat.'
Brands2Life director Alex Williams added: "We’re thrilled to be working with Just-Eat, they’re a young, dynamic company with huge growth potential in an interesting market – one which is weathering the economic downturn well.  We can’t wait to tuck-in to the PR campaign.'

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