While the never-ending debate about the nature of Max Clifford’s
contribution to the PR industry rages on, news reaches the Diary of a
more concrete offering from the controversial PR practitioner.
Clifford is behind a new trust fund set up to support students at
Bournemouth University’s School of Media, Arts and Communication, home
of the UK’s oldest PR degree. It is known as the Max and Louise Clifford
Trust and will provide bursaries to help staff and students with special
needs, and provide grants to enable the school to strengthen its links
with practitioners in the media industries.
Clifford’s daughter Louise studied at Bournemouth and is now working in
PR. She also has rheumatoid arthritis, a debilitating condition she has
lived with since childhood.
Clifford says: ’Bournemouth University really helped Louise with special
needs facilities throughout her years there, which made her student life
a lot easier. I can help the University by setting up the trust in order
that they can continue to provide these services.’
The fund’s trustees will be Clifford, Professor Bob Giddings and Roger
Laughton, head of the school.