De Wolf, a former business journalist, has built considerable experience in tech and B2B communications, with past clients including Oracle, IBM, Cisco and Nokia Siemens Networks.
He commented: ‘The days when communications and IT solutions were intrinsically interesting have passed, with vendors and consultancies under relentless pressure to demonstrate and deliver measurable business value. This has raised the bar for tech PR and these companies are increasingly looking to ideas-based marketing.’
The agency’s B2B tech offering has also been boosted with the hires of Toby Brown, who joins as an account manager from Buffalo Communications, and Clare Granville starting as a senior account exec from ITPR.
Claire Mason, founder and MD, said: ‘We’re seeing strong demand from technology and professional services companies for our integrated approach to PR and marketing. Our technology team has had a tremendous year and we look forward to continued growth under Mark’s stewardship.’
Separately account director Vic Miller has been promoted to operations director. Miller will focus on client services and brand strategy.