Start-up publisher Blue Sky Brands is to launch a monthly magazine,
Men’s Quest, aimed at men who are tired of lad culture.The announcement
will add weight to the debate that men’s magazines are moving away from
the ladism of Loaded and FHM.
Men’s Quest is aimed at 30 plus men in settled relationships. It will
contain interviews with real men rather than celebrities, pieces written
by readers, and articles on travel, culture, books, health and
And no sex.
’We want to show that you can look forward to getting old and wise,’
said publisher Angus Kennedy.
The title will have an initial print run of 100,000 and its first issue
is due to appear in April. It is edited by David Gatward, who has worked
as a commissioning editor of children and youth publications at Kevin
Mayhew Publications, and more recently produced a quarterly publication
for youth charity CPAS.