Whitehorn, who has 25 years' experience with the development of the Virgin brand globally, joins the SECC as a non-executive director.
In 2004 Whitehorn became president of Virgin Galactic and in 2007 he took on that role in an executive capacity and became a special adviser to Sir Richard Branson. He is also non-executive chairman of Next Fifteen Communications and Loewy Group.
Whitehorn commented: ‘The SECC is entering an exciting stage in its business life. Its investment and growth plans, including the world class Scottish National Arena, have positioned it strategically to capitalise on a significant period for both Glasgow and Scotland’s event market.
‘We’ve a great opportunity now to position the business as a centre of event excellence and a world class and globally recognised leisure and business brand.’
Whitehorn joined the Virgin Group as group public and investor relations manager before working on the group’s expansion into financial services, telecoms and media. In 1997 he became a director of Virgin Rail Group and in 2000 he was appointed brand development and corporate affairs director for Virgin Group.
John Sharkey, CEO, SECC said: ‘His career is packed with success stories that combine business acumen, innovation, creativity, leadership and most importantly success. What is more, he has outstanding international networks within the private and government sectors that can add genuine value to the business.’
In 2004 Whitehorn became president of Virgin Galactic and in 2007 he took on that role in an executive capacity and became a special adviser to Sir Richard Branson. He is also non-executive chairman of Next Fifteen Communications and Loewy Group.
Whitehorn commented: ‘The SECC is entering an exciting stage in its business life. Its investment and growth plans, including the world class Scottish National Arena, have positioned it strategically to capitalise on a significant period for both Glasgow and Scotland’s event market.
‘We’ve a great opportunity now to position the business as a centre of event excellence and a world class and globally recognised leisure and business brand.’
Whitehorn joined the Virgin Group as group public and investor relations manager before working on the group’s expansion into financial services, telecoms and media. In 1997 he became a director of Virgin Rail Group and in 2000 he was appointed brand development and corporate affairs director for Virgin Group.
John Sharkey, CEO, SECC said: ‘His career is packed with success stories that combine business acumen, innovation, creativity, leadership and most importantly success. What is more, he has outstanding international networks within the private and government sectors that can add genuine value to the business.’
