PRCA introduces designatory letters scheme to distinguish PROs committed to charter

The PRCA is introducing designatory letters to differentiate professionals who are committed to the body's Professional Charter and Codes of Conduct.

PRCA director general: Francis Ingham
PRCA director general: Francis Ingham
The new designatory letters and their standard requirements are: MPRCA, which applies to all PRCA UK member employees; AMPRCA, which applies to all PRCA endorsed suppliers and official partner employees working in a PR client-facing role; and IMPRCA, which applies to PRCA international member employees.

PRCA chief executive Francis Ingham said: ‘This is another important step in ensuring that practitioners who commit to professional standards stand out from those who do not.

‘It's a broadside across the bows of the cowboys and the incompetents – it will make it so much harder for them to find a hiding place. In a market with such low barriers to entry, proving professionalism and ethics is vital.’

Other designatory letters apply to those who successfully complete PRCA qualifications.

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