The new designatory letters and their standard requirements are: MPRCA, which applies to all PRCA UK member employees; AMPRCA, which applies to all PRCA endorsed suppliers and official partner employees working in a PR client-facing role; and IMPRCA, which applies to PRCA international member employees.
PRCA chief executive Francis Ingham said: ‘This is another important step in ensuring that practitioners who commit to professional standards stand out from those who do not.
‘It's a broadside across the bows of the cowboys and the incompetents – it will make it so much harder for them to find a hiding place. In a market with such low barriers to entry, proving professionalism and ethics is vital.’
Other designatory letters apply to those who successfully complete PRCA qualifications.
PRCA chief executive Francis Ingham said: ‘This is another important step in ensuring that practitioners who commit to professional standards stand out from those who do not.
‘It's a broadside across the bows of the cowboys and the incompetents – it will make it so much harder for them to find a hiding place. In a market with such low barriers to entry, proving professionalism and ethics is vital.’
Other designatory letters apply to those who successfully complete PRCA qualifications.
