Tyre manufacturer Pirelli SPA has appointed a new corporate press
manager to its Milan head office. Fabio Magrino has joined the company
from scooter firm Aprilia. Magrino - replacing Linda Cena, who left for
personal reasons - is in charge of a team of 12 and reports to external
relations director Giancarlo Rocco. Pirelli is in the process of
shifting its core business from rubber tyres to electric cables, and
Magrino’s job is ’to try and communicate that transition’.