HONG KONG: Philippines-based telecoms conglomerate First Pacific
has filled its most senior corporate communications post from within the
Rebecca Brown has been appointed executive vice-president of group
corporate communications, moving from her post as assistant
vice-president of group finance, as part of a management reshuffle.
The role is for external relations across the First Pacific subsidiaries
operating in Hong Kong, India, Indonesia, the Philippines and
Her responsibilities will be expanded to China when a joint venture in
mobile telephony is set up in February. Brown replaces Bob Sherbin, who
left to head PR for Gateway in Asia last autumn (PR Week, 29 Oct).
According to Brown her first move will be to upgrade First Pacific’s
investor relations. Changes will include more regular group analyst
meetings and greater media and investor access to chief operating
officer Michael Healy.
First Pacific subsidiaries Metro Pacific, Philippine Long Distance
Telephone and Bonifacio Land will also come under her responsibilities
for external corporate PR.
Edited by David McCormack.