WASHINGTON: Shandwick International has named the chiefs of its
Global Public Affairs Group and pledged more acquisitions to support an
aggressive growth programme.
The new group itself is essentially an umbrella organisation under which
the Washington-based lobbyist Cassidy Companies, acquired by Shandwick
last November, will join the group’s existing international PR
It will be led from Washington by Dale Leibach, local MD, who has
responsibility for identifying cross-border opportunities in such issues
as trade, technology and biotechnology. Colin Byrne, CEO of Shandwick
Public Affairs in London, will handle Europe.
The group aims to specialise in campaigns to shape public policy at
local, national and international level.
Shandwick believes that the marriage of lobbying expertise with
international PR makes it unique. The company’s offices also include
Brussels, Berlin, Hong Kong and Tokyo.
’We believe it is the first truly global practice,’ Byrne said.
’Increasingly, government relations and corporate media relations go
hand in hand.’
Governments, corporations and associations will be targeted and
strategic acquisition are planned. The group recently announced a
’1,000-day plan’ to triple growth and double profit.