PARIS: BSMG Worldwide has appointed Bob Lear to develop its global
network, with a particular focus on Europe. The former worldwide account
director at Ogilvy PR in Paris has responsibility for the expansion of
BSMG’s cross-border, cross-practice accounts and client services. The
company said acquisitions are also on the cards.
Tim Sutton, chief executive of BSMG Worldwide in Europe, said: ’He will
develop the network physically and, even more importantly, has the
experience to know what it takes to run a global business.’ Still based
in the French capital, Lear is tasked with ensuring consistent
communications for clients worldwide, as well as identifying and
developing new business opportunities.
’The problem is not so much growth, as developing and managing the
growth,’ Sutton said. Lear will concentrate on Europe for at least the
first couple of years. ’Building a very significant presence here is
absolutely crucial to building a global network,’ said Sutton.
Acquisitions were ’very likely’, he added, although ’organic growth
remains very important to us’.
While at Ogilvy, Lear is credited with the development of computer
company IBM’s 32-country network in 1995, which still supports the
client’s Europe, Middle East and Africa business. He also led Ogilvy’s
global client service committee.
Lear has been senior vice-president at Ogilvy Adams and Rinehart in Los
Angeles and director, internal communications for the New York stock
exchange, where he managed the organisation’s agencies in the US, Europe
and the Middle East. Lear’s new role means he will join BSMG’s main
board of directors, as well as the European board.