Holmes Place, the luxury health and fitness club company, has taken
its PR in-house and appointed a new public relations manager.
Vicky Lamb joins Holmes Place from Burson-Marsteller where she worked
within its corporate division as a senior account executive. She reports
to marketing director Bob Mosseri.
Until November last year Holmes Place used Harvard Public Relations to
handle its public relations. Mosseri said the decision to bring the PR
in-house was not due to dissatisfaction with Harvard’s performance.
’We were very satisfied with their work,’ he said. ’However, the amount
of work had grown so dramatically that we decided to bring the PR
Lamb will handle the PR for the launches of seven health clubs opening
this year in England. She will also provide PR for Holmes Place’s
marketing initiative Fitness for Business, an annual programme targeting
corporate clients; work on the internal magazine; and assist in
developing the company’s web site.
Holmes Place has a network of 37 gyms in Greater London and
internationally in France, Portugal, Spain and Switzerland. Its
membership currently stands at 97,000.
It is a leader in the rapidly expanding health and fitness industry, and
opened 11 new health clubs in 1999.