From prweek.com/uk: Feedback - Should councils sell their comms skills?

- There must be a level playing field for all

Public organisations that sell comms services have a great deal of expertise and experience to offer ('Essex and Westminster Councils raise cash by selling comms expertise', prweek.com/uk, 28 October). This is an imaginative and dynamic move that should be encouraged.

However, I would say that the PRCA and others have an important role to play in ensuring there is a level playing field for organisations competing for business. I would like to know more detail on this point if anyone has any further insight.

Ben Caspersz, Creativity and ingenuity will boost the economy

- If the Big Society encouraged this sort of entrepreneurship, it would be a much better idea. The answer is more work - diversifying portfolios to improve the economy.

Ripping apart the public sector is not the answer. Bringing in NGOs and volunteers is not the answer to public spending issues. Creativity and ingenuity is, on the other hand, the answer.

AgentsForChange

- Government should be doing less, not more

This drives a coach and horses through the whole idea that the public sector should outsource non-core services.

More important, as any PR agency knows, you have to staff up to win business and service the customer, then often downsize if you lose it. That is easier said than done in the public sector.

And surely the idea of the big society is to have less, rather than more, done by central and local government?

Alastair MacDonald

- Ministers must leave local comms alone

It is curious how this determined effort to squeeze initiative by local authorities squares with the professed 'localism' of the present Government ('Communities department stands firm on ban', prweek.com/uk, 27 October).

Why can't ministers let councils and their electors decide on the best comms arrangements? Even more curious, Hammersmith and Fulham is supposedly the pin-up council for Communities Secretary Eric Pickles, so why can't he trust it to do its own thing on comms? Ultimately, it's nothing to do with him and everything to do with the ecology of the borough and a council's assessment of how best to get its message across.

David Walker.

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