Technology: The Week in Technology

Onlinefire appoints Lakhani as director

Onlinefire has appointed Rax Lakhani, the former head of digital comms at the Ministry of Justice, as director of the digital agency. Lakhani, who has already started the new role, left the MoJ in February to go freelance. Prior to the MoJ, Lakhani worked at Splendid Communications.

Beatbullying, the national charity, has launched its Big March campaign with comms agency Frank PR.

The campaign will see animated characters including celebrities and members of the public 'march' across supporting websites including Google, YouTube, Facebook and AOL on 15 November. Celebrity marchers include Aston from boy band JLS, popular girl band The Saturdays and Michael Parkinson. Members of the public can sign up online and create their own Big March avatars to join the march against bullying by visiting beatbullying.org/bigmarch/our-partners.html.

Hotfrog, the online business directory, has called in Weber Shandwick to lead a global account to promote the brand in three territories. The agency will work across UK, US and Australian markets to develop and implement an integrated traditional PR and digital brief.

KashFlow, the accounting software service, has handed a brief to 10 Yetis' recently established technology arm. The campaign launched this week and will be led by 10 Yetis account director Rich Leigh.

THE CIPR has partnered with social media marketing and brand protection tool CrowdControlHQ to bolster its social media strategy.

The professional body will use the tool to create greater visibility of its central team and improve the CIPR's ability to support regional and group activity via digital technology.

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