A slew of top scores has ensured Staniforth PR’s position in the
sun. The agency, which had the joint second highest overall mark, gained
a perfect score for the level of its industry recognition on the back of
its membership of two PR organisations, plus a knack for winning
awards.
Investment in staff training, generous employee benefits and frequent
appraisals helped the agency along, as did its commitment to quality
benchmarks and evaluation systems.
Clients were delighted with the agency in all areas. Staniforth was
praised for its consistency of account handlers, as well as the time
spent on the account by senior management. It gained high marks for its
quality of ideas, results and service, and the agency clearly impressed
with its ability to meet deadlines and pitch promises. The only very
slight dip in performance involved writing skills, though this did not
deflect from an overall high mark in the nuts and bolts section. From a
strategic point of view, Staniforth scored well in targeting audiences
and meeting set business objectives.
Clients were generous in their praise, quoting Staniforth’s
’flexibility’ and ’ability to deliver on time’. One client remarked:
’They are very results orientated and very good listeners. They give
excellent advice.’
Star Rating *****
AGENCY CREDENTIALS
MARK OUT OF
Business performance 9 12
Staff 9 10
Infrastructure 3 5
Quality controls 9 10
Industry recognition 3 3
Total 33 40
CLIENT ASSESSMENT
MARK OUT OF
Pitch promises 8 10
Relationship with agency 10 10
Nuts and bolts 9 10
Evaluation 8 10
Client satisfaction 18 20
Total 53 60
