EA Sports calls in Clifford French for Premier League Sponsorship brief

EA Sports has handed Clifford French a brief to support its newly penned sponsorship of the FA Premier League.

EA Sports: FIFA 2010 game
EA Sports: FIFA 2010 game

The video games firm was recently named the Premier League’s official sports technology partner.

Clifford French will look to promote initiatives such as the EA Sports player performance index (the official states of the Premier League), the EA Sports team of the week and Premier League ticket promotions. The agency will also implement creative news generation.

The specialist sports agency already has a relationship with EA Sports as its retained PR agency for its FIFA game franchise.

Dan French, co-founder of Clifford French commented: ‘The partnership with the Premier League, the most exciting league on the globe, enables the brand to use their technological excellence to grow the position of EA Sports as a sport and entertainment brand.’

Shaun White, Senior PR Manager at EA Sports, said: ‘The football sector is highly specialist and we believe Clifford French’s sponsorship experience, insight and relationships within the industry will continue to add significant value across all of our football activity.’

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