Lexis PR put in a very good all round showing to receive a
five-star rating. A strong business performance mark was achieved
through substantial fee income growth, a healthy pre-tax profit margin
and a comprehensive business strategy. In particular, it received good
marks for quality, with a full array of in-house evaluation systems, a
planning function and client and employee satisfaction procedures.
In addition, while its training expenditure is below average, the agency
scored well on staff with a host of training initiatives and employee
benefits, including profit-related pay and share ownership options.
Clients rated their relationship with the agency highly, saying the
level of contact was right, and its flexibility to their needs very
good. This was highlighted by one respondent who said: ’They are
responsive to new situations which can emerge overnight due to the
consumer-driven industry we are in.’
In terms of pitch promises, the agency did well on its quality of ideas
and meeting the original brief, and most felt Lexis was very
proactive.
The only slight disappointment was evaluation, where the agency gained
good marks across the board, but clients wanted to see better
planning.
One commented: ’They should set targets that they can be measured
against.’
Star Rating *****
AGENCY CREDENTIALS
MARK OUT OF
Business performance 10 12
Staff 9 10
Infrastructure 4 5
Quality controls 9 10
Industry recognition 2 3
Total 34 40
CLIENT ASSESSMENT
MARK OUT OF
Pitch promises 8 10
Relationship with agency 9 10
Nuts and bolts 8 10
Evaluation 7 10
Client satisfaction 18 20
Total 50 60
