Clients describe Harrison Cowley as ’creative and responsive to our
needs’, and ’very good at building a good working relationship’. This is
reflected in its client assessment scores, where solid marks were
achieved across the board.
In particular, clients rated their relationship with the agency highly,
saying they had a good dialogue with Harrison Cowley, that senior
management gave enough of their time and that the agency gave value for
money.
Clients would like to see better evaluation of the agency’s activities
and greater proactivity in generating ideas. But comments such as
’they’ve strengthened our brand with enthusiasm’, demonstrate that in
balance, clients are very positive about the agency’s work.
In terms of its credentials, Harrison Cowley achieved full marks for its
infrastructure, with a company web site, access to on-line news sites
for all staff and an internal team of dedicated marketing staff.
Similarly, the agency has strong quality systems in place, including a
full-time planning function and client and employee satisfaction
procedures. The only disappointment was for staff, where relatively low
training expenditure and an above average turnover of staff meant some
penalties.
Star Rating ****
AGENCY CREDENTIALS
MARK OUT OF
Business performance 8 12
Staff 7 10
Infrastructure 5 5
Quality controls 8 10
Industry recognition 2 3
Total 30 40
CLIENT ASSESSMENT
MARK OUT OF
Pitch promises 7 10
Relationship with agency 9 10
Nuts and bolts 7 10
Evaluation 7 10
Client satisfaction 17 20
Total 47 60
