Fishburn Hedges’ marks indicate an efficient and highly focused
agency that is much appreciated by clients.
Well above average pre-tax profit margins and fee income per head show
that this is a streamlined agency, but the business performance mark
suffered because fee income growth was actually below average and,
surprisingly, the agency indicated no quality or mission statement.
Fishburn Hedges could do more to market itself and the lack of a
recognised quality standard dragged down an otherwise good quality
score, but a high number of industry awards contributed to the industry
recognition mark and client comments were universally favourable. This
was aided by an extremely high mark for the all important chemistry
between agency and client, with one saying it was ’a joy’ to work with
them.
The nuts and bolts of PR saw Fishburn Hedges score one of the highest
marks achieved, with clients saying the agency is willing to offer tough
advice, and is good at meeting deadlines and delivering on pitch
promises was another strong area, with clients praising Fishburn Hedges’
proactive stance. The fact that all clients questioned said they would
be highly likely to reappoint the agency shows that client satisfaction
is high.
Star Rating ****
AGENCY CREDENTIALS
MARK OUT OF
Business performance 7 12
Staff 8 10
Infrastructure 3 5
Quality controls 7 10
Industry recognition 2 3
Total 27 40
CLIENT ASSESSMENT
MARK OUT OF
Pitch promises 8 10
Relationship with agency 9 10
Nuts and bolts 9 10
Evaluation 8 10
Client satisfaction 17 20
Total 51 60
.jpg)
