Cohn and Wolfe turned in a stunning all round performance. Not only
did it get top marks overall, but the agency also scored highest, or
equal first, in many categories including business performance, pitch
promises and relationships.
High fee income growth and pre-tax profit margins contributed to the
business performance mark. Relatively low spending on training cost the
agency marks in the staff category, but its quality mark is set to
improve when it completes BS7750 accreditation. Numerous awards meant a
good industry recognition score.
A near perfect set of marks from clients shows they love this
agency.
Meeting pitch promises was marked way above other agencies, particularly
in the quality of ideas, service and meeting the brief. Cohn and Wolfe
scored top marks for client chemistry, and was also praised for its
relationships with other suppliers.
Nuts and bolts marks were high in all categories. The highest marks were
achieved for quantity and quality of media coverage and influence with
opinion formers. The overall rating of agency performance was yet
another area where C&W was awarded the highest points. With performance
like this it was not surprising that one client even suggested the
agency undercharged.
Star Rating *****
AGENCY CREDENTIALS
MARK OUT OF
Business performance 11 12
Staff 8 10
Infrastructure 5 5
Quality controls 9 10
Industry recognition 2 3
Total 35 40
CLIENT ASSESSMENT
MARK OUT OF
Pitch promises 9 10
Relationship with agency 10 10
Nuts and bolts 9 10
Evaluation 9 10
Client satisfaction 19 20
Total 56 60
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