The staff behind Iceland’s ’Eggs show their true colours’ campaign
were obviously born to the job.
The media gave generous coverage to the fact that Iceland is the first
UK food retailer to remove colorants from chicken feed. It is now
feeding its birds on a natural diet, producing paler, less consistently
At the egg campaign launch event, held at The Villandry Restaurant in
London’s Great Portland Street, the inspired promoters treated
journalists from the national press and women’s interest magazines to
boiled eggs and organic bread soldiers.
Iceland PR manager Peck Har Tan, and Claire Chick from the supermarket’s
ad agency, HHCL, deny their names played any part in their selection for
the campaign. Peck said: ’Egg’s a complete coincidence. Anyone who says
it’s not has got his brains scrambled.’ Chick added: ’It was just a
stroke of cluck’ (sic).
Hen-pecked co-campaigner Ben Dutton made up for his lack of a
poultry-themed name by donning a white chicken suit for the launch
event. Looking good, Ben.